All Kasi launches sportswear
by Simisani Mathumo
All Kasi continued to pave the way in clothing and branding as they unveiled a new line of sportswear on Wednesday Night.
During the chilly night the local brand presented a range of sports gear on their runway to a largely impressed crowd. Though the national team recently decided not to renew their contract with All Kasi and, instead, has Umbro as their official kit sponsor, All Kasi has decided to continue in the branding of sportswear. They will provide local teams in various sports codes from football, netball, tennis and basketball amongst others.
The All Kasi brand has been sponsoring the national team since and has been an example of local brands standing behind local sport.
Amongst the male models showing off the latest designs was Zebras player, Pontsho Moloi, who showed off football kits along with basketball wear.
The local brand stood behind their ability to deliver quality as they point to the fact that any type of request made by a client would be met and made to suit and satisfy the client.
All Kasi Marketing Director, Mokaedi ‘Barnes’ Mapalanka, also said they take pride in being able to say they manufacture their clothing in Lobatse, whereas some brands may choose to import.
With a catalogue set to be on its way, Mapalanka says sports fans and organizations can expect to see top brand clothing. That was not the only news of the night as it was announced that they had entered a partnership with RP productions and that the company that now owns Premier League broadcasting rights would follow All Kasi on its journey.
“I’m proud to announce our partnership with RP Productions, expect great things,” he said.
The All Kasi brand that began more as a lifestyle brand in 2000 grew to be one of the more lucrative brands that managed to land an unprecedented deal with local sport.