Shell Botswana gets new corporate brand

22 Oct 2012

Vivo Energy, formed by Vitol, Helios Investment Partners and Shell, has added Botswana and Namibia as the two new countries to its group.

Both businesses will now use Vivo Energy as the name of their corporate entity while marketing Shell-branded fuels and lubricants.

Speaking at the launch, Vivo Energy CEO, Christian Chammas, said that in a deal first announced in February 2011, Vitol and Helios were acquiring the majority of Shell’s shareholding in most of its downstream business in Africa. He pointed out that Vivo Energy, a Shell licensee, was established in December 2011 to distribute and market Shell-branded fuels and lubricants. Chammas revealed that it is now present in 12 markets.

“Africa is a true growth market for energy and her customers deserve a dedicated, focused energy products and service provider,” he said.

He further pointed out that the development means investing in key African markets for long-term sustainable growth and being a leader in safety. He stated that for customers, it means access to the same high quality Shell branded products but with an even greater focus on the customer experience.

Chammas said that Vivo Energy operates in retail on commercial fuel, liquefied petroleum gas, lubricants and bitumen in countries such as Botswana, Burkina Faso, Cape Verde Mauritius, Namibia and also Tunisia to mention a few.

He further said that for its employees, it means building a culture of performance under African leadership in each country that is accountable for local business growth. He revealed that Vitol and Helios each own forty percent of Vivo Energy, with Shell holding the remaining twenty percent.

He added that Shell and Vivo Lubricants manufacture and blend Shell-branded lubricant. Chammas also stated that it also markets and sells lubricants through an exclusive master distribution agreement with Vivo Energy.

“Shell remains the overarching customer facing brand and the name on Vivo Energy’s fuels and lubricants,” said Chammas.

He said, currently, the company employs around 1730 people and operates 917 retail stations under the Shell brand and has access to around 1.8 million cubic metres of storage.

Vivo Energy Managing Director for Botswana and Namibia, Willie Makgatlhe, expressed happiness at having joined Vivo Energy. He pointed out that it is an ambitious company and added that it is committed to success.

“Now that Botswana and Namibia are part of Vivo Energy, we can continue our growth strategy and contribute to deliver against Vivo Energy’s goals,” said Makgatlhe.

He further stated that the deal offers customers, employees and governments the best of both world. He added that Vitol and Helios’ drive for growth will retain Shell’s strengths and operational capability.