Thursday, April 18, 2024

Absolut Gaborone is the place to be this summer

With Absolut Gaborone, every season brings a reason to celebrate with summer no exception. The event  hosted another sizzling Absolut Summer Days party to bring in December and kick-start the festive season. 

Absolut Summer Days fanned the Go Dezemba holiday flames that celebrate life, music, great drinks and a great time out, from when the sun is high in the sky to all night long. 

Said Benju Sales Manager, David Judd; “The incredible reception from the Botswana social scene is always a feat to behold. Absolut Summer Days has evidently grown into a major crowd-puller on the Botswana calendar and we made sure to up the ante this year. We are passionate about bringing the best and we work hard to make sure that when one comes to the party, it is nothing short of the absolute experience.”

The event was made possible by Masa Square Hotel, Absolut brand local distributor Benju and local mixologists, Liquid Library. 

The three-way partnership came to be as part of a long-standing collaborative effort to continue showcasing the unique Botswana experience. A flavourful relationship indeed, as the brands brought together a formidable fusion of the industries of hospitality, entertainment and mixology. 

Absolut Gaborone has evidently built a strong reputation in the local social and entertainment scene as among the top hotspots in the country and growingly so, in the region. The venue is certainly not a novice to housing major brands. 

Since opening its doors in September 2013, Absolut Gaborone has played host to artists ranging from DJ Fresh to DJ C4 and Khuli Chana. The Absolut brand in itself is an internationally renowned name with major associations including the likes of the MTV Africa Music Awards (MAMAs).

Added Masa Square Hotel General Manager Greg Soutter; “As a business that is dedicated to redefining the hospitality industry of Botswana, strategic collaborations with internationally renowned and local major brands is quite important to us. We are exceptionally proud of our heritage and we look forward to working with Benju to take Absolut Summer Days to even greater heights, while in turn, raising Botswana’s social and entertainment profile for the world to see. We are a proudly Botswana brand. We are proud to show off our beautiful scenery coupled with our unique premier hospitality service that has that special Botswana flavour which cannot be experienced anywhere else on the globe.” 


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