Monday, May 16, 2022

beMOBILE increases BPL deal

Cellphone Company beMOBILE has renewed its contract with the Botswana Premier League (BPL) for a further three years.

After coming on board as the title sponsors in 2008, it was alleged that when the sponsorship came to an end in May the company decided to cut ties with BPL. 

However, the rumours were laid to rest when the organizations renewed their vows on Thursday afternoon, with beMOBILE announcing a massive P30m sponsorship.

This is an increase of P6m from the previous deal, something which has been received with both hands in football circles.

While both parties did not go much into the details of the new deal, it has been confirmed that the P1m first prize money is not going to increase.

Instead, the P2m per season increase would go towards the clubs’ monthly grants. Information reaching this publication indicates that clubs would now get P50,000 grants in the new deal.

Mochudi Centre Chiefs’ publicity officer, Clifford Mogomotsi, praised beMOBILE for their continued partnership with the beautiful game.

He said that the sponsorship is going to serve as a motivation to the players to compete strongly knowing that there is a cake to take home in the end.

“It was difficult to motivate the players to play in the League when they knew that there was no sponsor. The sponsorship came at the right time which means that from now on we’ll see an improvement in the display. It would have been nice if we also knew how much the clubs are going to get from the broadcast rights,” said Mogomotsi.

Gaborone United secretary, Herbert Letsebe, also hailed the new deal, saying that it is going to help improve the standard the game in the country.

He said as a club they will be waiting with keen interest on the breakdown of the new deal. “We’ve said that it is high time the clubs get monthly grants irrespective how much it is. The little we get would help towards the monthly costs,” Letsebe said.
Botswana Telecommunications Corporation Limited (BTCL) secretary Kaelo Radira said that the renewal of the sponsorship shows their commitment to the local game and their desire to ensure it grows to another level.

“BTCL is committed to be an indigenous organization. It is imperative to give back to the society that we live in. Football speaks to people’s hearts and the passion that our people show for the game is unrivaled in this country. We see that passion every weekend in the stadium stands and in our family living rooms across the country,” said Radira.

Botswana Football Association (BFA) president, Tebogo Sebego, said that while they were under pressure from certain quarters to get a sponsorship for the League, they would not succumb to such pressure.

He said they wanted the best deal for Botswana football and he is glad that they have found the right partner in beMOBILE.
“Patience is the strongest medicine and I would like to congratulate the clubs to have given the board a chance to look for a proper football sponsorship. We want to make sure that football is not just a game but an industry. Football has found its partner, football is continuing with its partner because we want partnership of this nature,” said the delighted BFA boss.┬á The beMOBILE Premier League resumes next weekend after an international break.


Read this week's paper