Thursday, July 18, 2024

Branding, multi-cultural events slated during Intervarsity Games

The 2011 Botswana, Lesotho and Swaziland (BOLESWA) Intervarsity Games, slated for next week, will confer a marketing and networking platform for locally produced goods, brands and even artistes, the UB SRC, President Gobe Taziba, has said.

The Intervarsity Games, which will be hosted by the University of Botswana UB Main Campus starting this weekend (February 27) to March 4, are expected to be more than a sporting event as they are expected to help with networking and interaction of local students and students from the National University of Lesotho (NUL) and the University of Swaziland (UNISWA).

Taziba said that for this year’s intervarsity games, the SRC intends to use as many avenues available to them to market local music and brands, giving them as many possibilities as possible.

“We cannot deny that the event has grown dramatically and it has poised branding and marketing opportunities. This year we have included within the program an array of activities that will help expose local talent, among them is a welcome and farewell party which will host the cream of Botswana artists performing for the students from the 3 universities.”

Taziba said that the SRC will also host a Battle of the DJs during which a student from the NUL, UNISWA and UB battle it out for ‘Best DJ”.

The UB will also use its Cultural Day, which will be hosted on the 3rd of March, to showcase Botswana culture and music.

The Mogwana Cultural Troupe is expected to perform on the day; other traditional troupes will also perform.

The Acting Director of Sports and Recreation, Raj Rathedi, told Sunday Standard that the Batlokwa Chief Kgosikgolo Gaborone will officiate.

”We are happy that Kgosikgolo wa Batlokwa will be the speaker of the day and has donated a beast that will be slaughtered for the day,” he said.

The day will also include the infamous moot court synonymous with the UB Culture Day.

Ekentolo, brain child of the sensational culture group, Culture Spears, will also feature on the opening day.

The SRC has planned bashes throughout the week to entertain students while giving Batswana artistes publicity at the same time.

A favourite entertainment item is the Mr. and Ms. Intervarsity slated for tonight (Sunday 27 February).

Choral competitions will also be held at Maitisong on the same date at 1100HRS.
Rathedi said the activities will also encourage camaraderie amongst the students from the participating universities.

More than 1500 tourists are expected to be in the UB either as participants or tourists during the week.


Read this week's paper