Cresta Marakanela Group, the Botswana Stock Exchange (BSE) quoted hotel brand, intends to spread its wings to areas it does not operate in, an effort to cement its status as a top player in the market.
Already, the group, which has presence in major centres of Botswana, is building a multi-million Pula hotel in Mahalapye and eyes the busy A1 highway for potential clientele.
On Friday, captains of the industry, including government representatives, gathered at the village to witness the ground breaking ceremony that will pave the way for the construction of the 65-room hotel.
Vice President Mompati Merafhe praised Cresta saying its investment will assist in the country’s efforts towards economic diversification.
“This project will contribute in no small measure to the success and sustainability of our economic growth through poverty eradication, employment creation and investment flow,” Merafhe noted.
The hotel will contribute additional rooms to the Cresta group, which currently has around 724 beds in Botswana.
Already, it operates Cresta Lodge, President Hotel, Botsalo Hotel, Bosele Hotel, Marang Gardens and Hotel, President Hotel, Riley’s Hotel, and Cresta Mowana Safari Lodge.
The group’s Head of Marketing & Sales at Cresta, Patrick Chivese, told The Telegraph on Monday they are planning to build more hotels in other parts of the country in a bid to create the biggest brand in the country.
“Our possible destination is probably Ghantsi which we believe could make a success because of its current promising development stance and its proximity to the neighbouring countries such as Namibia,” Chivese said.
The project, which will cost P35 million, is slated for completion in 2012 and will employ 110 people. Watson has been contracted to build the hotel.
Cresta Marakanelo managing director Tawanda Makaya said: “I am sure you will agree with me that an undertaking of this nature has a wider positive implication not only to the growth of the Cresta brand but also to the development of our nation.”