Monday, December 6, 2021

Diamond Trading Company Botswana gives women football a sparkle

It has been eight years since Botswana’s women football league has had any comprehensive sponsor. Despite marked improvement at both league and national team level, women’s cries for sponsorship fell on deaf ears.

That is until this past Tuesday when Diamond Trading Company of Botswana (DTCB) and Botswana Football Association (BFA) announced a sponsorship deal towards women football league and grassroots football. The P2 430 000 sponsorship deal, which will be spread over a three year period, comes as a massive boost. And as the money trickles into the coffers, there is hope rising that this often marginalised football section will continue to bloom.

It is the very same optimism that was shared by the BFA president Maclean Letshwiti at the launch.

The BFA president said the sponsorship will be a boost to women’s game. He noted that the sponsorship comes at a time when the senior national team ‘The mares’ and the under-20 are on the verge of securing places in the continental and global tournaments.

Letshwiti pointed out to what has already been a consensus among football supporters in Botswana that the quickest route to the FIFA World Cup for Botswana and the rest of African countries is through women’s football.

Speaking at the launch, DTCB general manager, Sediment Serumola said the company considered the requests of sponsorship from the BFA in order to help elevate and grow the women’s games within the country. He however added that this will promote gender equality and parity.

“Since our  talks began, prior to the request from BFA to sponsor the women’s league; DTCB took the decision to not only sponsor the women’s league but also the grassroots training programmes in all the 17 regions of the BFA structures,” he said.

According to Minister of Youth Empowerment, Sport and Culture development (MYSC), Tumiso Rakgare DTCB chose a well deserving constituency being that of women football.
“Women not only in Botswana but the rest of the world need a fair chance to develop and be encouraged to run with their dreams and DTCB is doing just that by supporting the development agenda of women football,” Rakgare said.

With this said, the sponsorship commencement will be 2022-2023 season and DTCB will be the lead sponsor of the women’s league and grassroots development.

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