Friday, August 12, 2022

Directory On Disk: a milestone in Botswana information technology

The Government’s creation of a more conducive business environment and an IT regional hub, coupled with the recent launching of the West African Cable Systems (WACS), is a bonus for ICT services providers, Directory on Disc (DOD) Managing Director, Kebalatsetsa Kebalatsetsa, has said.

Kebalatsetsa told The Telegraph in Gaborone that these developments mean faster and cheaper Internet making the DOD directory even more accessible to many Batswana.

In the same vein, the recent Google street view launch of Botswana would help clients as the DOD website has a Google map feature where one can view locations of the businesses they are searching for from Google maps giving an exciting and hassle-free user experience.

“I believe our country is headed in the right direction in that our government is trying to make available all the necessary amenities to creating a more conducive business environment,” said Kebalatsetsa. “Because our directory is convenient, consumers will turn to us again and again to find businesses meeting their needs. Through allowing businesses to market themselves using our unique search tools and cutting-edge design, we’ll empower them to get their messages across effectively and with minimum effort.

“Every business rendering service to the public, charity or government is a DOD potential client. Our search platforms are user friendly, readily available and convenient to potential customers, local or international. Listing packages start with as little as P450 annually.

“From the time DOD launched at the Global Expo 2011, the past 11 months have provided an exciting business experience, growing the company exponentially from a seeding company to a trend setter. We have seen a sharp demand from directory users in the market through coverage in numerous print and electronic media and been interviewed on the BTV breakfast show. However, we have encountered teething problems in our distribution network due to staff shortages. We have also exhibited our product in various exhibitions such as: Global Expo 2011, Youth Pitso 2012, DTC Vendor’s Day and the just ended ICT Pitso 2012.”

The youthful Kebalatsetsa announced the product would be accessible through mobile phones, which was another exciting marketing milestone, presenting an opportunity for setting DOD apart but not insulating it from big players intending to flex their financial muscle and adopt similar business concepts.

The greatest challenge DOD faces as a relatively new market player is from business people and government entities, who might just acknowledge the value of “our products” but in the end decline to take the benevolent leap to list their services on the unique paperless platform.

“However, the company is seeking for innovative ways to increase the rate of interest of clients at no extra charge. Recently we offered our clients free codes to market their products.”

Directory On Disk, a first in Botswana’s electronic business directory, is accessible through a Flash Disk and Compact Disk and website URL: It also has a mobile site to support the disk version for the local and international market that may require contact details of businesses or government departments in Botswana.


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