Like a phoenix, the entertainment industry in Gaborone seems to be rising to dizzying heights. There is a resurgence of creativity and the entertainment industry is abuzz. The year is 2015 and Gaborone’s entertainment industry is more colorful than ever. Among a number of mouthwatering events lined up for this year is the Botswana Color Run, which will make its debut at The Grand Palm on September 26.
The Event Director, Bright Gumbochuma expressed confidence that the Color Run will attract at least 10,000 participants. Founded in March 2011, the 5km Color Run is an event that is aimed at promoting healthy living and happiness. The annual event now takes place in over 50 countries around the world.
Gumbochuma explained that the Color Run is an un-timed race in which participants, or ‘Colour Runners’, are doused from head to toe in different shades of paint at each kilometer.
“They start off wearing white clothes and finish off with rainbow colors. It’s all about fun really. There’s no winner or loser. The idea is to exercise in the name of fun. It is an event for all fitness levels, ages and backgrounds,” he said.
Because it has no losers or winners, the Color Run is suitable for all, including seasoned athletes and first timers. Each of the kilometers in the 5km will have a corporate sponsor, and the runners will be doused in the sponsor’s corporate colors. The paint is made from cornstarch and is completely harmless. As part of the day’s activities there will also be a ‘Day Festival’ immediately after the run.
“This is more like a family fun day with lots of fun activities for both adults and kids. The Day Festival will be followed in the evening by a glow-in-the-dark ‘Neon Party’ where a line-up of DJs and artists will entertain the glowing participants throughout the night,” said Gumbochuma.
The party will also involve color splashes which, together with the neon lights, will create vivid color combinations for an incredibly photogenic experience. Some of the proceeds from the color run will be donated to various charity organizations. Gumbochuma explained that he will only be hosting the color run for the first time in Botswana as he has hosted it in Zimbabwe over the past two years.
“We are also working on other 2015 Color Run events in Zambia and Mozambique,” he said.
Tickets for the event will go on sale on Monday April 20th for P150. Participants will also receive a limited edition white t-shirt for the event.