Sterring (noun) ÔÇô One who fights for humanity, takes action, and responds to the people’s needs! One who beats down winter by giving! General All-Round-Hero-Bad Ass!
Yarona FM’s Annual Hotness In The Cold Clothes and Blankets Donation Drive is back for the 6th year running, according to a press statement from the radio station.
Since its inception, the initiative that was introduced by Yarona FM’s midmorning host, Tshepang T-Izzy Motsisi, in 2008, has grown to become one of the biggest events on Yarona FM’s Calendar. The Hotness In the Cold Initiative’s main goal is to collect as many clothes and blankets as possible, for distribution to selected charities and needy communities. This year’s campaign is a month and a half long and it started in the 2nd week of April 2013 and will continue until May 30th, with the donation happening on 01 June.
Last year’s collection was the biggest in the initiative’s history. There was such an immense reaction from the Yarona FM audience. The station received so many donations that it was able to make 2 donations: to Gamodubu Childcare Trust and to the children of Monwane Village, both in the Kweneng District.
“We managed to donate about 20 bags of children and adult clothes as well as P5 000 worth of blankets! This year’s campaign aims to beat that and sees us challenging the people of BW to step up and be “Sterrings”, in other words be a HEROES.”
The idea of the “Sterring” comes from the “Sterring” (Main character in an action movie). The “Sterring” is the advocate for justice; he despises seeing people suffering and will do anything to stop it.
“So with the “Be A Sterring” campaign, we want each person to see himself or herself as a “Sterring” and take action by donating to the less privileged and helping them fight off winter.”
Clothes and blanket donations can be dropped off at the Yarona FM Offices at Unit F18, Fairgrounds Mall in Gaborone. Drop-offs can be made during office hours (Mon-Fri 8am-5pm). They will accept donations from individuals as well as from corporates, social clubs, schools etc. It all counts.
Listen to Yarona FM for updates and more details.