Tuesday, July 5, 2022

Karate rebrands and appoints new patron

The Botswana Karate Association (BOKA)’s rebranding and appointment of a new patron has been hailed as a big step that will lead the code to more successes in the future.

Giving a keynote address during BOKA’s launch of its new logo and its patron this past Thursday, the Director in the Department of Sports and Recreation (DSR), Falcon Sedimo, said the step BOKA has taken will greatly benefit the sport of Karate. In his address at the launch, the DSR Director said while branding is taken for granted most of the time, it means a lot has far reaching consequences as it promotes product visibility.

Sedimo said with the launch of the new logo and a patron, Karate can now be very visible to all and is now more likely to attract potential sponsors. He said the step marks growth in the sport of Karate and urged them to keep the spirit and momentum going. The DSR Director said while Karate as a sport has been representing the country well over the years, the launch is a ‘stepping stone to new beginnings and more future successes.’

While praising BOKA for growth it has shown over the years, the DSR Director also took the opportunity to call for unity within the BOKA family. Sedimo said with many fighting styles falling under BOKA, there are always going to be differences. He advised them to always leave room for differences between the different styles adding that they should rather learn to successfully manage their differences.

He said between all the styles under BOKA, none is superior to the other and they should all be treated the same. Earlier in his welcome remarks, BOKA President, Million Masumbika, said the launch of the logo and patron is meant to bring Karate closer to the corporate world. He said the unveiling of the new logo and the patron is done to show the ‘aspirations of karate.’

Masumbika said for a very long time now, Karate has been facing financial problems which have hindered their aspirations. He cited the example of the Karate Dojo, which he said is still yet to be completed due to lack of finances.

“We had planned to build the Dojo in four phases. The first phase has been completed, thanks to the help of the Japanese people. We, however, still have three more phases to go before we complete the project and we don’t have the finances to finish,” he declared.

He expressed hope that with the rebranding of BOKA and the appointment of a patron complete, they can now successfully search for sponsors to come on board.

Meanwhile, well known sports administrator, Puma Matlhware, is BOKA’s new Patron. The well known administrator and businessman, known for his work at Township Rollers as well as the Botswana Football Association (BFA) was officially presented during BOKA logo launch.

In his acceptance remarks, Matlhware said he was humbled that Karate found him suitable to be its patron. The new patron said he hoped to see karate continue its success, adding that despite being a small code, Karate has over the years shown how big it is by its successes in the international arena.

The launch was graced by, among others, the Japanese Ambassador to Botswana, Mr Hiroyasu Kobayashi, Botswana National Sports Council (BNSC) Vice President Professor Martin Mokgwathi as well as the former BOKA Presidents and BOKA affiliates.

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