Popular local talent show, My African Dream, has started preparations for this year’s edition, with emphasis on the presentation of age appropriate material and diversification of the genres presented. The director of Maitisong, Gao Lemmenyane, said that My African Dream is a family oriented show aired on national television and they will therefore not allow any profanities and will censor any material that may be deemed unsuitable.
Lemmenyane told the press at a media briefing that the competition is youth oriented and all the aspiring entrants should be between the ages of eighth and twenty and will be divided into three categories, according to age groups.
Regarding diversification, Lemmenyane said that they had previously encountered a lot of dance troupes, kwaito and hip hop in particular, and were hoping to see a lot more drama, comedy and poetry this time around.
He further pointed out that they will also comply with the Copyright Society of Botswana (COSBOTS) regulations and will, therefore, require participants performing copyrighted songs to provide them with the names of the songs of the artists for them to compile a list which they will, in turn, give to COSBOTS together with all the royalties due to be paid to the original artists.
One of the organisers, of My African Dream 2013, Bonolo Magowe, said they will embark on a nationwide tour ‘to accord opportunities to those living in the outskirts’. Magowe added that all the auditions will be held on the premises of Cresta Hotels across the country, from Lobatse through Selibe Phikwe, Palapye, Francistown, Maun, Ghanzi, Jwaneng and, finally, in Gaborone. In towns where larger crowds are anticipated, like Francistown and Maun, the auditions will be held for two consecutive dates.
The tour will start in Lobatse on March 2nd 2013 and end on March 17th 2013 in Gaborone.
Magowe said that the short-listing process will begin on July 20th when the top 6 of each age category will be selected. The shortlisted acts will be “groomed, polished and mentored” during a workshop scheduled for the end of August.
The grand finale when the ultimate winners will be selected is scheduled for October 25th 2013 at Maitisong in Gaborone.
┬áFor their part, the Brands and Communication Manager for Mascom, Obonye Malope, said that, as sponsors, they saw the need for talent development and appreciated its cost thus they partnered with the My African Dream team to grow talent in Botswana.
Malope pointed out that they intend to raise the bar every year to produce better artists.