For those yearning for a magazine that embraces and acknowledges African beauty, accomplishments and the colourful stories of Batswana making strides through their ambitions, African Gem Botswana might be what you have been waiting for. The locally produced lifestyle magazine, which officially launched on the 29th of July at My Kind Of Place, showcases achievements and aspirations of Batswana and Africans across all spheres.
As exuded by its name, African Gem Botswana intends to be celebratory of Batswana who stand out and embody excellence, says Mmoloki Nthule of Mindhatch Advertising. “The inspiration behind this magazine is the longing we have to celebrate our own stories. We carried out research that established that there are many Batswana who are achieving great milestones in their respective fields, yet their stories are unknown to the public. In addition, we want this magazine to break boundaries and inspire excellence across borders,” he explains.
With a refined, world-class look, the lifestyle-oriented magazine speaks to the diverse interests of Africans. From embellishing your house space to food, fashion, and gadgets features, the magazine touches on various lifestyle aspects that are relevant to the modern Africans.
“Each issue will touch on a different themes and concepts. People can expect stories about Batswana across different backgrounds, who are of various sizes and shades making a positive impact through their passions, as well as stories from other Africans countries,” says Mmoloki.
On what makes them stand out, Mmoloki singled out their bi-monthly launch events for every issue as a game changer. “Our target market is mainly corporates. During our launches, we want to give our clients’ customers a refreshing brand experience, relative to what they offer. It’s a great way for our clients to get value for advertising with us, to network and customers also get a chance to win prizes such as weekend getaways and other gifts,” expresses Nthule.
Their first issue profiles Koketso Mophuting ÔÇôa young Motswana actress who is carving her mark with roles such as Gugu in mini series ‘Single Mothers’ and South African soapie Isibaya. It also features a story on a law student, who learned to love her profession and local singer Mmaphala Letsatle.
“One of our challenges has been putting a team together. We encourage people to share their stories with us. Anyone contributing to the growth of their respective industries and communities should contact us because this publication is a platform for them,” states Nthule. “During the launch, we found that Batswana are excited about this offering,” he adds.
For more on the magazine, visit their facebook page African Gem Botswana