Wednesday, August 10, 2022

Private companies not scrambling to use Motsho in branding campaigns

To date, Amantle Montsho has achieved what no local athlete has done in the history of Botswana.
In less than twelve months, Montsho won two of the biggest medals every athlete aspires to win.

Last year in October, she won a gold medal at the Commonwealth Games that were held in India and just last week she won a gold medal at World championships.

At the World Championships she won it in style as she set her own personal best and even forced her long time rival Allyson Felix of America to also set her own personal best.

The world watched in disbelief as Montsho won gold despite the country having not even come near the medal table in the past Championships. What can be taken note of is that the government has always been leading the way to embrace Montsho’s achievements and even went to the extent of giving her monetary benefits.

Last week after the World Championships, the government gave Montsho P162 000 and latter on Diamond Trading Botswana forked out P20 000.

With such incredible achievements for the Maun-born athlete, people would have thought more companies would have come on board to reward her and, in turn, utilise her for branding purposes.
To date such expectations have been cold.

“If I am not mistaken, Montsho is the only athlete from Southern Africa who has won a gold medal at the World Championships and with such achievement I thought more big companies would come on board to give her something for their own benefit. As is usual, it was our government that stood up and embraced her achievements. Imagine His Excellency, President Ian Khama, Vice President, Mompati Merafe, and cabinet Ministers taking time off from their busy schedules to welcome her,” Ramatshaba said.

He, however, added that maybe as time goes on more companies would come on board.

He said this could even be an inspiration to upcoming young athletes who would one day want to emulate Montsho.

Ramatshaba, however, added that more companies should come on board and support athletes with potential to make it big in international competitions.

Motsho might make more history by winning gold at the on-going All Africa Games or even at the Diamond League in Europe where she is currently ahead of other leading top athletes.
Having beaten her archrivals at the World Championships, Montsho stands a good chance of winning Olympic gold in London next year.

The competition will not be easy but if her current running ability is anything to go by, she is guaranteed a gold medal.


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