Wednesday, April 14, 2021

Redd’s Premium Cold and Dry in search for African trendsetters

The crisp apple taste of Redd’s Premium Cold and Redd’s Dry is in search for Africa’s coolest fashion designers who can be rewarded for their cooler than cool designs in the Redd’s Africa fashion Design awards competition.

Commenting on this year’s competition at the media launch held at the News Caf├® this week, Kgalagadi Breweries Limited (KBL) National Sales Manager, Sesupo Wagamang, said that this year’s competition is going to take the same format as last year’s. He said the best 10 entries will be selected for in-country finals and designers will be provided with necessary materials valued at US$100 so as to make their garments. “After the selection, there is going to be another event where the best design will be selected to go represent the designer in Zambia at the Gala Dinner,” he explained. He stated that the completed creations will not only be showcased in the local events but will also be modeled at this Gala Dinner.
According to Wagamang, Redd’s Premium Cold has an established connection to Africa fashion. He said this competition supports their commitment to recognize and reward talent on the continent.

To take part in this competition, Wagamang said designers can collect entry forms at participating retail outlets, sketch their design in the area provided and submit it through a competition entry box within the participating outlets. “These forms have to be accompanied by a passport size photo and the designer’s personal profile,” he added.

Wagamang said they have added a twist in this year’s competition, highlighting that the competition will run alongside a consumer promotion in which exciting instant prizes will be up for grabs by Redd’s consumers. “Consumers will receive a scratch card with every purchase of Redds Premium Cold or Redds Dry,” he said. “This scratch card will reveal instant prizes, which could either be MP3 Players, Make-up kits, T-Shirts and many more.”

The competition started last Tuesday and the deadline is October 4 which means the designers have got a month to put their sketches together.

According to a press release, aspiring fashion designers from Tanzania, Zambia, Botswana, Mozambique and Kenya, have the opportunity to win all expenses paid trip to the Cape Town Fashion Week in 2008. “They also have the chance to win an internship with a top South African Designer and US$5 000 cash prize by entering their designs in his competition,” said the release.

The finals of this competition will be held in Lusaka, Zambia on the 30th of November. “All activities will be filmed and broadcast across Africa on M-Net’s lifestyle program, Studio 53 over an 8 week period. The winner will be also announced in this studio,” said Wagamang.

Sharing an experience, last year’s Redd’s Fashion Design Award winner, Mpho Kuaho, said that this competition gave her a platform, and now she is able to do things that she could not do before. “It has allowed me to showcase my designs in Mozambique and participated at the Johannesburg’s Fashion week. Though the Johannesburg’s show was small scaled, it was quite an achievement for me,” she said. She stressed that she is very proud to be working with designers for the No 1 Ladies Detective Movie, Mma Ramotswe. “I am providing them with the three costumes for the show, and I’m very grateful because this is going to give me international exposure.”

She urged those who are interested in this completion not to take it for granted. “They should really work their minds because countries like Kenya are far ahead of us when it comes to fashion designing,” she said.


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