Saturday, December 3, 2022

Samsung opens Rail Park outlet

Samsung Botswana has marked the official opening of the brand’s Rail Park mall store in Gaborone since its it started operations in November last year.

The store was officially opened by the Minister of Transport and Communication, Nonofo Molefhi.
Samsung Rail Park mall Director, Thato Raletsatsi, stated that they have seen a great welcome since they established the store in Rail Park Mall and they are excited to celebrate that, along with a pleasing performance thus far.

“This also gives us an opportunity to assess our strategy and objectives thus far as a business and identify ways to leverage off and strengthen that. We thank Samsung Group for giving us the opportunity to participate in this technological revolution. It has been an exciting journey so far and we look forward to continuing this journey,” said Raletsatsi.

She pointed out that the decision to open a store at Rail Park Mall came as part of Samsung’s aggressive growth strategy in Botswana, with additional branches already opened in Game City Gaborone, Airport Junction Gaborone and an additional two branches in Francistown.

“The Rail Park Mall store, opened to customers in 2012, has already seen increased exposure for the brand,” she said.

Samsung Botswana is a part of Samsung Group worldwide whose industry legacy spans over 70 years. Samsung Electronics has, at Group level, evidenced a strong commitment to being the world’s best electronics company. The brand has won the number one global market share for 13 of its products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones.

The Rail Park Mall store stocks a full range of Samsung electronics and accessory products, ranging from hand held products to consumer electronics and digital appliances. Samsung employs young Batswana people across the country, with the Rail Park Mall store staffing eight young Batswana at present and having brought its own sense of value to the centre.

Samsung’s focus in Botswana lies in forging local partnerships to run stores, such as that of Rail Park Mall, the first SES, with Francistown being the second. The brand plans to launch 8 more SESs in areas like Francistown, Mahalapye, Palapye, and Maun, ultimately aiming to have 10 SESs in Botswana.

Samsung Key Account Manager ÔÇô Mobile (HHP), Topollo Pilane, said that SESs are not only retail outlets where Batswana can buy HHP & IT products, but also serve as a vicinity where interested members of the public can visit the Samsung brand to have a full look, touch, and experience it.

“Samsung has deliberately focused on Africa as a growth opportunity, with Botswana being no exception. Responding to our market and customer needs is of high priority at Samsung,” said Pilane.


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