Senn Foods Botswana will continue its sponsorship of the Botswana National track and field champions for a second successive season this year. The local meat production giants, who started sponsoring the event in the past year as a stop gap sponsor following the withdrawal of long term sponsors, Debswana, are expected to pump at least P44 000 towards prize monies for the event.
The sponsorship marks the second year of a three-year P162 000 sponsorship agreement that sees the meat processing giants putting forth at least P44 000 annually towards the national championships.
Speaking at the launch of the sponsorship, the Chief Executive Officer of Senn Foods Botswana, L Venkataraman, said by sponsoring the event and actively supporting the development of sport, the company hopes many budding athletes will come to realize their potential.
He was happy with the success of last year’s Senn Foods Botswana Athletics National Championships, adding that the company will continue with the sponsorship in the coming year.
“Senn Foods started the sponsorship of national athletics championships last year which turned out to be a success,” Venkataraman explained. With at least 22 events scheduled for the championships, the Senn Foods Botswana CEO said the winners of each of the events will walk away with P1 000 while the runners ups and third positions will walk away with P600 and P400, respectively.
“A prize of P5000 is also pledged for a new national record in these events,” he added. Venkataraman described the event as very important, saying it presents an opportunity for participating athletes to train and prepare themselves for forthcoming regional and international events.
“This event will be the basis for selection of athletes to participate in the Southern Regional championships scheduled to be held sometimes in June this year as well as the World Championships to be held in Moscow, Russia in August this year,” he said. Giving a vote of thanks at the event, the Confederation of Africa Athletics Southern Region (CAASR) President Moses Bantsi commended Senn Foods for coming on board as athletics’ sponsors.
He said with local athletes now doing well in the international arena, it is very important that companies like Senn Foods came on board as sponsors.
“Botswana has talent and Senn Foods have made the right choice by sponsoring athletics,” he added.
Meanwhile, the Senn Foods Botswana Athletics National Championships are scheduled to take place on the 27th of this month. The national championships bring together 16 of the best local athletes per event to battle it out for the national championships.
If last year is anything to go by, local athletics lovers will be in for a spectacle when the country’s best athletes go head to head during the events. Last year’s event put some of the best upcoming athletes on show and gave Batswana a glimpse of what the country had to offer. Some of the athletes who came to the fore during the event are 100m and 200m sprinter Yatea Kambepera, 400m runner Thapelo Ketlogetswe as well as the trio of Jwaneng 100m ladies’ sprinters Joy Mphatho, Tsaone Sebele and Gosego Mpeo, just to name a few.