Following the recent launch of their SME banking solution, Barclays Bank of Botswana made their presence felt when they partnered with a commercial farming community in the Barolong Farms where they are sponsoring the Mosisedi 2014 Harvest Day.
Commenting on the partnership, Barclays Head of SME, Keletso Setimela, said the bank’s participation in and collaboration with the farming community goes beyond just banking, but addresses the social needs of farmers.
Mosisedi Farmers Association comprises a group of farmers who are engaged in large scale dry-land crop production for cereals.
“Barclays is not just a bank, our legacy in Botswana stretches for more than six decades as we are now a part of the social fabric of Batswana. Our vision is to be the ‘Go-To’ bank, and what this means is when a farmer wakes up and wants financial solutions, they must think Barclays,” said Setimela, adding that the merger between Barclays and Absa will greatly support the realisation of this banking solution.
He said: “Through the One Africa strategy we have a competitive edge because we will tap into the expertise and capability to solve all the complex issues that may be associated with SME agric sector.”
When launching the new product two weeks back, Minister of Trade and Industry, Dorcas Makgato-Malesu commended Barclays for taking the initiative to reach out to SME’s.
The Minister reiterated the bank’s legacy and its association with Batswana as dating way back to the times the bank used to deliver its banking services through a lorry in Tswapong.
“Barclays commitment to the SME is not in doubt. Even when they did not have a fully-fledged sector they continued to offer banking solutions to this sector through their Local Business proposition,” she said.
Barclays SME Customer Value Proposition is based on solving the financial needs of SMEs through a comprehensive suite of solutions as well as building valued relationships with SMEs by giving them genuine value from the bank’s products.
Through the bank’s robust Citizenship agenda, beneficiaries of SME funding will also receive financial education to enhance financial management skills.