As part of its campaign to enhance visibility within the Southern part of the country, the opposition Botswana Congress Party (BCP) will conduct a week long campaign in the Ngwaketsi west constituency, party President Dumelang Saleshando has stated.
The week long campaign aimed at spreading the party in Southern party of the country kickstarts tomorrow (Monday) with public stalls, house to house campaigns and will be concluded on Sunday the 13th of May.
In an interview with the Sunday Standard, Saleshando said that the move is part of the party’s strategy for the upcoming general elections.
Saleshando said that the party hopes to lure new members by selling party policies and intensifying house to house campaign.
“We want to make sure the BCP becomes a household name ahead of the elections,” said Saleshando.
“A lot of 2011 was focused in the northern part of the country,” he said. “We are trying to give some attention to the southern part of the country…we want to have some good presence and not limit ourselves to our strongholds,” he stated.
Saleshando said that in the past general elections the party was able to register some impressive results in constituencies like Moshupa and wards in Mankgodi and Ghanzi.
He said that the idea is to promote the party brand to allow for prospects for growth, adding that the party’s long term vision is to build a following in the south and make all constituencies winnable by the year 2019.
Saleshando said as such even in areas where a win is not feasible in the next general elections, the party is campaigning hard to register members.
“We want to get those areas ready for 2019…we do not want to just focus on areas we did well in 2009 and ignore other areas,” said Saleshando.
The campaign is expected to be concluded next week Sunday through a public rally to be addressed by Saleshando and other central committee officials as well as representatives from the party’s youth league and women’s wing.