Monday, July 15, 2024

BIC looks to protect market share as it turns 40

Botswana Insurance Company Limited (BIC) hosted a press conference on the 18th September 2015 to update media on BIC’s 40 year journey, focusing on the past, the present and the future.

The road to 40 years has been a roller coaster ride and the company has achieved tremendous growth over the years. BIC was established in 1975 providing insurance solutions for both general and life assurance business, but was subsequently restructured to provide only short term market solutions In 1991 to comply with the Botswana Insurance act of 1987.

BIC is the oldest short term insurance company in Botswana with an experience of 40 years in the market. We aspire to be the insurer of first choice in the market we operate in and we strive to continuously provide our valued clients with services that surpass expectation. For BIC to meet these expectations, it has branched itself in different parts of the country, operating from a head office in Gaborone and 2 branches in Francistown & Maun respectively to cater for the Northern region.


The organisation maintains a leadership status b y continuously being product oriented, in terms of customising clients’ ever changing needs, innovative by embracing technology and including it as a fundamental component of the business growth strategy


When addressing the media BIC Managing Director, Johann Claasen, highlighted that it is very important that as we celebrate the present, we look into the future and look at what we going to do to keep the company running for the next 40 years. With a customer focused strategy, relationship management, optimization of our distribution channels and strategic affiliations the future looks promising for BIC.


“BIC is a tech driven organisation with a click of a button business approach, and encompasses a productive, talented industry trained team, therefore we will continue to deliver service beyond insurance and provide tailor made innovative insurance solutions for the market needs,” Johann emphasized. BIC is now focused on the future, with a strong team in place, an innovative futuristic dimension approach to business, it is ready to provide better insurance solutions and continue to be the insurer of first choice.


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