Botswana and Austria have emerged the trendiest destinations for 2015, according to research, which further noted that international holidaymakers are set to do more sightseeing than sunbathing in the year ahead.
These are among the findings of travel trends report prepared by travel association ABTA, in association with the United Kingdom Foreign and Commonwealth office.
Based on responses from 2,001 people, the report showed that the most well-off holidaymakers are likely to continue taking a high number of trips in 2015. Last year the top socio-economic group took 4.7 holiday on average compared with the nationwide average of three. ABTA CEO Mark Tanzer said, “we are seeing strong growth from the most affluent end of the market and we expect this to drive interest in luxury and tailor-made packages.”
The top destinations likely to emerge for 2015, according to Abta include: Austria, Botswana, Cuba, Dominican Republic and Japan.
Meanwhile, Botswana became the 3rd in Africa, 69th worldwide in Forbes’ “best countries for business” index. Botswana was ranked 69 out of 146 countries in Forbes’ annual end of the year index of the best countries for business. The 2014 index placed Botswana third in Africa, preceded by Mauritius, South Africa and followed in the regional top ten by Zambia, Namibia, Rwanda, Cape Verde, Morocco, Seychelles and Ghana.
The Forbes Business Index grades countries on 11 different metrics, including property rights, innovation, taxes, technology, corruption, freedom (personal, trade and monetary), red tape, investor protection and stock market performance.
According to Forbes Botswana’s metric sub-rankings were thus as follows: trade freedom ÔÇô 56, monetary freedom ÔÇô 104, property rights ÔÇô 36, innovation ÔÇô 101, technology ÔÇô 75, red tape ÔÇô 121, investor protection ÔÇô 94, corruption ÔÇô 29, personal freedom ÔÇô 58, tax burden ÔÇô 56 and market performance ÔÇô 41.
Europe once more dominated the top of the table, with Denmark returning to first position for the third year in a row. European countries scored well on trade and personal freedom as well as innovation and corruption. By contrast African nations were prevalent at the bottom of the table, with high levels of corruption, red tape and inadequate tax regimes being cited as major issues.