The Botswana Postal Service, the mail and parcel delivery outfit, unveiled its new product, Hybridmail solution, on Thursday which is targeted to enhance service delivery to the business sector in a bid to respond to the issues cut throat competition in the increasingly globalised market.
The quasi-government owned company rolled out the product which will eliminate the paper work and be able to churn out 14, 000 pieces of mail per hour and, at the same time, reducing the cost of mailing in the country.
The new development is part of the five plans to 2011, dubbed Pinagare country’s efforts contained in Maitlamo policy which wants Botswana to be the regional ICT hub.
The move started in 2007 when Botswana engaged a South African company to do a pilot project, which has now been extended to all the 119 Botswana Posts offices in the country and 75 postal agencies, across the country which, on daily basis, connect the country to 660, 000 post offices around the globe.
Following the successful implementation of the pilot project, Botswana, along side the developed countries of Britain, Finland and Italy, were invested to showcase their new innovations by the International Postal Union last year.
The new measure comes on the heels of the Botswana Post’s mail tracking system, which was announced in 2006 aimed at enhancing its delivery system in line with the Universal Postal Union (UPU) principles.
The organization is one of the country’s oldest existing companies founded in 1875 with the help of the London Missionary Society (LMS) as a runner service. And now it is taking its peers in the mail and parcel delivery system head-on against the unpredictable and dicey African terrain.
The company is competing with some of the international legions such as DHL and FedEx for the tiny Botswana market.
According to available records the first postal office was opened in August 8, 1888 and was run from MafikengÔÇöthe former capital of BechuanalandÔÇöwith an annual budget equivalent to P 1000.
“Contrary to common belief that the information superhighway is driving Post Office to irrelevance, the postal sector is actually riding on the crest of technological changes. In other words, information and communication technologies have offered an opportunity to the post office to provide a natural gateway to information society, especially for the rural communities,” Acting Director General, Ruth Mphathi said.
The postal products are diverse products which include letter and parcel mail, Express Mail Service, money transfer services, e-mail and internet access as well as courier services and Payments for small benefit grants.
However, the domestic letter mail has come under pressure since the advent of e-mail and sms messages from cell-phone network companies. But the downside has been offset by business mail products, including the government mail which is on the upward growth in relation to the national economic growth.
“This is where Hybridmail product comes in to provide seamless, cost efficient solution to your mailroom challenges,” she said.