Tuesday, November 30, 2021

Consumer Fair to unlock potential

The Botswana Confederation of Commerce and Manpower (BOCCIM) has encouraged its members to unlock potential opportunities and partnerships by participating at the Botswana Consumer Fair. BOCCIM has been representing business associations in all sectors of the economy in an advocacy capacity.

BOCCIM Communications and Public Relations Manager, Komissa Burzlaff, told The Telegraph that the consumer fair is an excellent avenue for networking and creating more visibility for company brands. She said the fair is a vital event to showcase business talent, available products and services.

“We don’t have a formal partnership with Fairgrounds Holdings to host the event,” said Burzlaff. “We do, however, support it by persuading BOCCIM members to partake in the fair and by distributing information to them.”

She stated that as long as the local companies produce goods and services outside of the mining arena that can be exported, or bring in foreign direct investment, the country is on the road to diversification.

“Having foreign, regional and international companies at the event opens doors for affiliations and joint ventures. This also puts the fair on a global map, with the right strategies in place,” said Burzlaff.

She stated that it is important to look to the future, adding that there is need to explore virtual trade shows, and to keep up with the international trade fair trends.

According to Burzlaff, trade fairs help in attracting new clients, gathering business leads, assess competitors, market research for re-strategizing, forming partnerships and strengthening buyer and seller relations.

“If we expect international participation we need to meet worldwide standards. It is a fast-paced global business environment out there, and Botswana needs to be equally competitive,” said Burzlaff.

Fairgrounds Holdings Marketing and Communications Manager, Nyaladzi Kutjwe, said the consumer fair is expected to be held from the 25th to 31st July 2011.

“The preparations are ongoing and we are still in consultation with exhibitors and key stakeholders locally and internationally,” said Kutjwe.

According to Kutjwe, the Fair Grounds management took a decision to move the annual event from August to July so that they maximize the profitability of their products. She stated that they are expecting more exhibitors this year.

also said the seven-day event has been attracting various stakeholders who have interest in capturing the concentrated population in one place for business.

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