Monday, January 17, 2022

DHL pledges to help Botswana SMEs reach global markets

DHL, the global logistics company said it will launch a new programme
aimed at helping small businesses in Botswana make their mark in the
international markets.

The company noted that through a study it conducted, it found out that
many Small and Medium Enterprises (SMEs) in Africa found difficulties
in reaching out to the world and the survey identified areas that
inhibit small businesses not to grow globally.

“In the next two to three months, we will help transfer that knowledge
to Botswana,” Managing Director of DHL Express Sub-Saharan Africa,
Charles Brewer revealed in his recent visit to Botswana.

“We will launch SME Training Development Programme, which will be
free of charge,” he said.

The programme will come in a form of advising small businesses on
pricing and how to tackle the global market.

Brewer revealed that although many Batswana are not buying online, the
rest of the world wants to buy in Africa; including the continent’s
clothing and textiles.
“There are hundreds of those companies across Africa”.

Brewer was in Botswana last week to meet stakeholders including the
company’s clients and other stakeholders. DHL has over 1000 customers
in the country–in a market it entered in 1983.

He said the company has made strides in making logistics more
accessible by expanding our retail footprint across the country, which
allows anyone – from a student to a small business – to access our
network, and the over 220 countries and destinations that we serve.

“There are hundreds of SMEs in Botswana and we need to provide easy
access and a team of highly trained Certified International
Specialists to lead them to the very obvious opportunities that
trading with the world can present,” he said.

“DHL is committed to becoming their provider of choice and as part of
that journey we will provide even more access points across Botswana.
We continue to foresee SMEs as the engine for growth in Botswana and
Africa as a whole.”


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