Mafilla Promotions, a youth-owned company, is set to host the 2010 Varsities Economic Empowerment Day on the 12th to the 13th of August 2010.
Mafilla is a problem solving oriented company, driven by ambitious and passionate youth who believe that anything is possible.
Echoing his sentiments during a news conference, Event Director Philip Mfolo said the event will act as a stepping stone for youth who wish to veer into the business sector.
He added that the 2010 VEED is an initiative tasked with the umbrella aim of providing a forum for business community to interact with the student community in order to share ideas as well as experience on how students can realize their business aspirations as well as better prepare for the hurdles associated with going into business.
The inaugural varsities economic empowerment day will premiere at the University of Botswana in Gaborone.
“The event will be geared towards providing a platform where the business community will integrate with young Batswana with the purpose of sharing information as well as skills,” he said.
Mafilla aims at creating an enabling environment under one roof that will act as a catalyst in transitioning the mindset of the youth, more especially varsity students. Mafilla aims at seeing students venturing into sustainable enterprises hence the process of becoming job creators instead of job seekers.
Mfolo said the 2010 VEED will bring together different stakeholders, being the youth, government departments and ministries, the private sector as well as civil society with the same intention of promoting the ideal of an economically diverse Botswana, hence the need to empower youth to be able to take of the economy in times to come.
The 2010 VEED has been divided into three categories, namely Business and Entrepreneurship program, Internship programme and Career fair.
The business and entrepreneurship programme is expected to equip students with information on how best to make it in business. This programme will also focus on youth economic empowerment and how existing policies and programmes can be used to empower the youth and diversify the economy
The internship programme will see varsity students having the opportunity to mingle and interact with exhibitors in order to identify companies at which they may do their internship.
“This programme compliments government efforts in terms of the national internship programme by providing a platform where the private sector lends a helping hand by providing internship opportunities for varsity students,” he said.
The career fair seeks to get information on the various fields that they wish to undertake upon completion of their studies. The students will be able to make decisions on which organizations and businesses would be strategically suited to approach for work and which career paths to follow.
“These three categories are intended to compliment and promote existing government policies and programs such as LEA. or CEDA,” he said.
Mfolo said that “it is this attitude we seek to instill in young Batswana so as to make headway in our drive towards economic diversity”.