Sunday, November 29, 2020

Exhibitors bemoan low consumer turnover at 2012 Property Expo

With property and construction being on top of everyone’s mind, this year, the Property Exposition did not turn out as expected for both the exhibitors and consumers.

Exhibitors at this year’s property expo have bemoaned low turnout of consumers as anticipated.

The annual expo aims at giving exhibitors opportunities to encounter all those buyers and investors that matter in Botswana’s property and construction industry.

Last year’s expo had 100 successful exhibitors in property, construction and investment; however this year’s expo has witnessed few exhibitors.

“This year’s expo was titled Property Investment, Decor and Lifestyle Expo and ran under the banner ‘Enhancing Property Investment Opportunities in Botswana’.

“The impression we got from the organiser was that this year’s expo is much bigger and better but from the look of things it is not so,” said Gaone Mokumako, the sales representative at PERI, an international company.

Mokumako said the company had bought a bigger stand outside hoping the expo will be bigger and better. He added that the turn out on the part of exhibitors “is not impressive as you can see the hall is half full”.

The Expo, which is now in its second year, has drawn people from various fields. Major players in the property industry who participated at the expo include Pam Golding, MG Properties, Primetime, Apex Properties, BancABC, and Standard Chartered Bank, amongst other companies.

“I got know of the expo because we have a stand here otherwise no proper advertising was done to attract people to come for the expo,” said Steven Moremang a representative for MG Properties.

Most exhibitors highlighted that last year expo was equally better compared to this year expo. The main feature of last year expo was the business forum conducted by professionals; unfortunately this year expo had no such provision. “We expected to have a business forum and this year there is nothing,” said one of the exhibitors.

People who visited the expo complained over the minimal publicity the expo received. “This year expo did not receive the publicity in the media, people are not here because they are not aware of it,” said one visitor.

The platform for property and construction industry players to showcase their products was there but very few people attended. However first time exhibitors hailed this as a great opportunity as they managed to interact with interested buyers, investors and traders.

“We have build partnerships though it’s not what we had expected exhibitors,” said Joyce Grey a representative for Linvio Holdings. When reached for comment the organiser of the expo declined to comment.

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Sunday Standard November 29 – 5 December

Digital copy of Sunday Standard issue of November 29 - 5 December, 2020.