Botswana Football Association (BFA) and Baboneng Film production have signed a five year contract for the live broadcast of national First division league games.
The historic partnership, which will commence at the start of the upcoming 2018/2019 league season, will see the first division games being beamed live throughout the season. Baboneng Productions, which has partnered with Maru TV station to broadcast the games, have also promised to televise 90 games of the elite BPL matches.
BFA 2nd Vice president, Marshlow Motlogelwa said the 5 year contract is valued at the tune of P9million. Baboneng has been given the TV and radio rights, print media and internet rights and the branding of stadium during the games.
For the first two seasons, Baboneng will sponsor the league at the value of P1.5 million per season and the last three remaining seasons will be sponsored at the value of P2 million per season.
Baboneng director, Kesebonye Seabelo said they are ready to deliver and make their contribution in sport development in the country.
He explained that Baboneng has an agreement with one South African company to provide them with three OB (Outside Broadcasting) trucks.
Seabelo promised nothing but quality as they also want to penetrate the premier league market. Baboneng Film production has got more than ten years in the industry.
The assistant minister of Youth Empowerment and Sport and Culture Development, Phillip Dikgang Makgalemele said the government embraces good initiatives that are geared towards developing sport in the country.
He said Baboneng’s ambitious undertaking of broadcasting first division will not only improve the status of the league but will also improve on the performance of the players/teams.
The national first division leagues (north and south) are yet to be given details on how the teams will benefit from the deal. Usually teams benefit from the money accrued from broadcasting rights.
Duma FM is the radio partner and is expected to broadcast the games and also help in advertising the games through radio jingles. There will also be talk shows dedicated to first division.