First National Bank (FNB)’s says its online banking website has been extensively revised to offer an enhanced and more intuitive experience across mobile channels, from PCs to multiple smart devices for individual customers.
The new, refreshed online banking website is now available to the public today (Sunday) through the usual URL: www.fnbbotswana.co.bw.
FNB Director- Public Sector Segment and eSolutions Business – Yolisa Phillips-Lejowa said that the bank’s new online banking lies at the heart of FNB’s digital banking infrastructure and the website offers a deeper source of financial information for customers seeking a more detailed banking environment or quicker mobile transactions.
Phillips-Lejowa pointed out that the bank created the first truly scalable banking site on the continent, which is not stripped-down for devices with smaller screens or simply compressed to fit.
“The site automatically detects and adapts to the device being used,” said Philips-Lejowa.
She said that FNB Online has received numerous accolades in the past years, including being the most popular banking website in Africa, according to a recent survey conducted by web information company, Alexa. She added that FNB Online currently dominates with market share of 35 percent.
Philips-Lejowa emphasised that the new site was designed to be familiar to customers and will offer a depth of interaction that was not possible without a comprehensive re-engineering project. She further added that some of the enhancements include an improved user experience, being touch screen friendly, easy buttons and menus, responsive design enabling scalability to multiple devices with layered, seamless security.
“We have set out to give FNB Online customers a user experience that builds on everything they already love and offer a steadily evolving level of banking intelligence. We have created a site that may appear to be minimalist, but, we have done this to enable intuitive use and as customers engage, they will find an interactive platform,” says Phillips-Lejowa.
She further revealed that during the coming months, FNB will be adding additional levels of functionality to the site and will be further enhancing the customer experience. She added that FNB has created a banking platform that evolves in functional levels, rather than a simple application of graphics that is so often seen on many websites.
“FNB’s online banking vision is to shape the digital banking experience of customers on the African continent,” said Phillips-Lejowa.