Sunday, October 17, 2021

FOREVERMARK Shines on the Red Carpet

Hollywood A-listers glittering with FOREVERMARK diamonds from Botswana, South Africa and Namibia blazed the Red carpet at this year’s Academy awards and Golden Globes awards.
 
FOREVERMARK, the luxury trademark of the De Beers Group of Companies, is synonymous with exclusivity, brilliance and timelessness. Since the brand’s launch in 2008, it has been intertwined in a magical love story with many A-listers, and 2016 has been no different. FOREVERMARK graced the red carpet at the 88th Academy Awards in Los Angeles on the 28th of February, as well as at the 73rd Golden Globes Awards on the 10th of January (also in Los Angeles), adorning some of Hollywood’s finest.
Dressing presenters Olivia Munn and Margot Robbie, along with E! Red Carpet host Giuliana Rancic at the Oscars, handpicked FOREVERMARK pieces added another level of brilliance to the evening. Olivia appeared at the ceremony with a diamond cuff by jewellery designer Jade Trau, featuring a 12.06-carat FOREVERMARK Exceptional Diamond. Margot accessorised her stunning gold look with subtle diamond Rahaminov Hoop Earrings and a Diamond Eternity Band, while Giuliana donned a FOREVERMARK Diamond Flower Bracelet.
                              
FOREVERMARK diamonds glistened late into the night at the Oscars after parties. Actress Minnie Driver wore stunning Flower Dangle Earrings by Mehta and Sons and a three-stone ring by Natalie K at the Vanity Fair Oscars after party. Lily Donaldson stylishly layered FOREVERMARK diamond tennis bracelets to accessorise her look, along with Crossworks Ideal cushion stud earrings. Martha Hunt wore FOREVERMARK Diamonds at the Elton John AIDS Foundation Oscars party, including an A.Link Graduated Pear Necklace.
 
At the Golden Globes ceremony, actresses Kate Hudson, Rachel McAdams and presenter Giuliana Rancic sparkled even more than usual in their FOREVERMARK pieces. These actresses favoured classic designed jewellery this year, giving them a contemporary and modern look.
 
Golden Globe nominee Rachel McAdams donned large diamond cluster studs with smaller diamond studs climbing up her ear, accompanied by multiple diamond rings for a modern yet elegant look. Rachel wore an eternity band from FOREVERMARK’s Cornerstone collection, which was created to honour the fundamental values embedded in a couple’s love. Golden Globes presenter Kate Hudson subtly added sparkle to her nude tone dress with a stunning pair of FOREVERMARK 20-carat diamond drop earrings and two layered diamond eternity bands, keeping her look fresh and natural. The eternity band worn by Kate is part of the Forevermark-setting collection. A FOREVERMARK icon is secretly pierced beneath the diamond in the setting. The icon on both the diamond and the setting symbolises the assurance that every FOREVERMARK diamond meets exceptional standards of beauty, rarity and is  responsibly sourced.
 
Figures 4&5: Golden Globe nominee Rachel McAdams donned large FOREVERMARK diamond cluster studs with smaller diamond studs climbing up her ear, accompanied by multiple diamond rings, for a modern yet elegant look at this year’s Golden Globes.
 
 
Figures 6&7: Golden Globes presenter and actress Kate Hudson subtly added sparkle to her nude tone dress with a stunning pair of FOREVERMARK 20-carat diamond drop earrings and two layered diamond eternity bands, keeping her look fresh and natural.
 
Rough diamonds from De Beers Group mines in Botswana, Namibia and South Africa that are considered potentially “Forevermarkable” are set aside to be sent to the brand’s assessment laboratories. Crucially, these diamonds all come from mines which meet the De Beers Group’s best practice principles in terms of human rights and social and environmental responsibility, ticking off the “responsibly sourced” part of the Forevermark promise.
 
Every FOREVERMARK diamond undergoes a journey of rigorous selection. Less than one percent of the world’s diamonds are worthy of the FOREVERMARK inscription.
The unique inscription is an assurance that every FOREVERMARK diamond meets exceptional standards of beauty, rarity and is responsibly sourced. 
 
Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. Featured on the personalised FOREVERMARK Diamond Grading Report which comes with every FOREVERMARK diamond, the individual identification number inscribed on the Diamond is just 1/5000th the width of a human hair. It can only be seen using a special FOREVERMARK viewer at Authorised FOREVERMARK Jewellers.
 

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