Global creative heavyweights will clash with their local counterparts at this year’s Ideas Expo, where they will share insight on commercial creativity. The Ideas Expo, which will be celebrating its fifth year of generating great ideas, is a social platform that explores the intersection between business and creativity to find creative answers to commercial questions. It’s a unique attempt at diversifying the economy. Billed for June 5-6, the two day conference promises to bring an eclectic mix of highly pedigreed speakers from different countries in Africa as well as globally.
One of the co-founders of the conference, Calvin Bosilong said this year’s conference will be more miscellaneous than previous ones.
“Our speakers this year come from diverse backgrounds such as business, creativity, technology and investment. When we started, we were skewed towards creativity, but our focus now explores the business of creativity. We want delegates to gain knowledge on how to commercialize their creative enterprises and ideas,” he said.
In partnership with the US Embassy, Ideas Expo will invite internationally renowned business leader, Michael Goldberg to grace the event.
“Michael, who hails from the US, forms part of an avant-garde programme which tackles the business of creativity. He will be speaking on ‘The Business of Design and Innovation’ and is thrilled to host interactive session with conference delegates,” said Bosilong.
Other speakers include Gabriel Mothibedi, an Industrial Design Lecturer at UB and Bakang Seretse, Managing Director of Afena Capital. They will be headlining the event alongside other international speakers from Zambia and South Africa.
The Ideas Expo recently joined forces with BizCommunity as their on-line media partner. Commenting on the exciting venture, Bosilong said it was a necessary step that enabled them to generate a much needed on-line presence in order to push their brand.
“Worldwide, there has been a shift towards digital marketing and BizCommunity has an archive of resources in terms of content. They have a huge on-line following which is over three million and this will assist us to attract conference delegates and buyers from the rest of Africa,” he said.
Attendees can also expect a colourful display of local works and some musical performances in what the organisers call the ‘innovative village’ during the creative week. In their pursuit to encourage the business of creativity and reinvigorate the conference experience, the expo will showcase a range of artists, illustrators, developers, programmers, fashion designers and innovators who produce quality work.
“We aim to expand the exhibition by hosting for three days, open from 4pm-8pm and also using the venue as an opportunity to bring people together for networking. The plan is to position the exhibition as a place where people can go to relax and have a little fun while spending some money on local productions. This will be an exciting way to build momentum for the main event,” explained Bosilong.
Interested exhibitors are requested to send an email at: HYPERLINK “mailto:[email protected]” [email protected] Tickets will be available for purchase end of April. They are priced at P600 and P350 for students. For more information about the event, visit HYPERLINK “http://www.ideas.co.bw” www.ideas.co.bw. The organisers can be contacted on (+267) 724 951 71.