Botswana government will pull itself to the international map when an American actor and creative designer, Kim Kardashian, comes to Botswana in a visit that is expected to promote the country’s diamonds in the United States of America.
The move comes at the height of horrible reports that Botswana’s rough diamonds salesÔÇöthe backbone of the country — fell by more than 68 percent during the first quarter of the year.
Head of De Beers in Botswana, Sheila Khama, told Sunday Standard Friday that Kardashian will be here as part of the Diamond ForumÔÇöa group that includes her estranged musician ex-husband, aimed at helping promote Botswana’s diamonds.
Some of the people who are in that group include the former US Ambassadors to Botswana. And the board of that group has former President, Festus Mogae, and Central Bank governor, Linah Mohohlo.
”We hope that her visit will add to the voice of the Diamond Fund,” Khama said.
Kardashian, 28 years old, will visit Jwaneng mine, Diamond Trading Botswana and Motswedi Rehabilitation School in Mochudi. They arrive on Tuesday and depart on Wednesday.
The visit also comes after the most encouraging diamond sales that were held last month, which is expected to add momentum to the next one, which starts next week.
During the last sight, all the 13 sightholders who are currently operational participated on the sight.
“We think cautiously that the worst is behind us now. We think that the actions that we took as De Beers, Debswana and DTC were right. Otherwise Debswana could have been faced with huge costs,” she added.
Debswana embarked on a four month mining suspension that ended in April following a slump in the demand of rough diamonds.
Elsewhere, Petra Diamonds, which has mining and exploration in a number of African countries, said this week that it is also “sensing some market recovery” compared to the last quarter of last year into the first quarter of this year.
As part of that recovery, its net profit of up to US $ 94.4 millionÔÇöfull year report to June — up 22 percent compared to the same period last year.
Petra Diamonds has five mines in South Africa, one in Tanzania and is doing exploration work in the central Khalahari game reserve and in Sierra Leone.