Saturday, January 23, 2021

Mascom bankrolls Kabelano Charity tournament

The much anticipated Kabelano Charity Cup is scheduled to take place on Saturday 29th May 2010 at the National Stadium, with Mascom as the new sponsors.

The soccer spectacular failed to take place this year primarily because of lack of adequate stadium facilities, which was caused by the renovation of the National Stadium. Next year’s event will mark the 14th anniversary of the Kabelano Charity Cup.

Speaking at the launch of the sponsorship, Kabelano
Trust Chairman Terrence Dambe said that the Mascom Wireless sponsorship will commence in May 2010 and go on for the next three years.

Through the sponsorship, Mascom has become Kabelano’s main sponsor with naming rights for the event and other exclusive marketing rights. Dambe further said it is fitting that Mascom as the leading mobile telecommunications company in the country, should be part of the largest soccer entertainment event in the country.

“Through Mascom’s support, we are sure that we will be able to take this event to even higher levels of entertainment for our beloved supporters, who attend this event in large numbers every year,” he said.

Dambe also revealed that they chose to host the event earlier than usual to add to the excitement and hype of the 2010 world cup which will take place in neighbouring South Africa.

“Preparations have already begun for next year’s event, which we hope will be the biggest and most exciting Kabelano Charity Cup ever,” he said.
However Dambe did not reveal the amount of the sponsorship money or the prize breakdown. Neither did he reveal the format for choosing participating teams.

“It is still early for us to reveal too much information. We are still formulating the modalities of the event” he said. Dambe also said they have an agreement with the Botswana Football Association, and the May 26th date has been set aside not to clash with premier league games, which are scheduled to finish by the end of April.

The Chief Marketing Officer of Mascom, Dzene Makhwande-Seboni said that Kabelano Charity Spectacular is a vehicle that fits perfectly with their strategic direction as it affords them the opportunity to not only support the development of football, but to also extend their corporate social responsibility initiatives. She further commended the Kabelano Trust for successfully staging the soccer spectacular, saying that is bears testimony to their organisational capabilities and commitment, and the support that the trust enjoys from the relevant stakeholders.

“We are delighted to be a key partner in the Kabelano spectacular, a great sport, entertainment and charity event in Botswana,” she said. Makhwade-Seboni also commended the soccer fraternity whose professional behaviour is at all times critical to any sponsor who supports the sport. BP Botswana is one of the associate sponsors of the tournament. Others will be revealed in the due course.

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