Boikanyo Molefi became the second winner of the Mathata Gasennelwe award since its inception in 2010.
Speaking at a recent press conference, the 22-year-old Serowe-born could not hide her excitement.
As a Marketing graduate from the University of Botswana’s Faculty of Business Administration, Molefi pointed out that marketing is very competitive and challenging, more especially that there are a lot of agencies growing around the country. She, however, expressed concern that people seem not to value the importance of having a degree in Marketing.
Speaking at the event, Horizon Ogilvy Marketing Director, Thabo Majola, expressed delight at the award, saying that it serves as a stepping stone towards the marketing industry as it is still in its growing stages.
Majola said that consumers are getting more intelligent and aware of the marketing industry to be able to choose products that best serve them and their needs.
Complements of the award, Molefhi walks away with a P1000 book voucher and a six months’ optional internship with Horizon Ogilvy.
The Mathata Gasennelwe Best Marketing Graduate award was launched last year in honour of the late Gasennelwe‘s contribution to youth entrepreneurship.
The award also aims to have a mentorship programme that allows the winner to grow in the Marketing fraternity.