Two Way Traffic Broadcasting Company is a television production company that has in its profile the accolade of being the developer of the successful reality television shows, Big Brother & Who Wants To Be A Millionaire.
It will be broadcasting live via satellite from Chobe, the Kwai, the Central Kalahari Area and in Mokolodi Nature Reserve the latest of its reality televisions series, The Stars Must Be Crazy.
The show will be broadcast in Europe and will feature 10 European celebrities who will be dropped in Botswana’s wilderness to fend for themselves for 4 weeks. Pretty much like the European teacher in the 80s movie franchise, the Gods Must Be Crazy. The contestants will have to work for their own food, and learn about the culture of the local people, who will teach them to make a fire, how to fish, and make sour milk.
The nature of the show will expose the stars’ real personality, where they will be challenged into adapting to the different climate, living conditions and bits of everyday life to survive.
The winner of the show will then choose a charity organisation within Botswana that will be handed the prize money valued at approximately 40 000 Euros.
The Stars Must Be Crazy will be short in Botswana over the next 5 years and while Hungary will be participating this year, broadcasting the show on their second largest TV station, TV2, which is owned by Pro7Sat1 Group, a leading Pan-European Broadcasting Group, other countries such as France Germany, Poland and Norway will participate in subsequent years.
This production targets some of Botswana’s tourism source markets and will increase awareness of Botswana as a tourist destination.