Continuing with their sports development programme in the country, Orange Botswana on Thursday renewed their two year contract with the Botswana Football Association, and continues to remain the official sponsor of the senior national team, the Zebras.
According to the Acting Chief Executive Officer (CEO) of Orange, Keabetswe Segole, the contract will run from April 2007 to the end of March 2009.
“The contract amount is P3 million representing fifty per cent increase from the previous amount,” he explained.
Segole said that part of these funds would go to the BFA as another substantial amount would go towards addressing the team’s welfare and bonus incentives for good results.
Each team member received an Orange branded Erickson phone and starter pack with a new Orange cell phone number. “We are also going to provide Orange branded training gear periodically,” he stated.
In keeping with Orange’s global sport strategy, Orange Botswana, like most African affiliates, decided to align itself with football.
“Our family and love of football is growing. We are not only the sponsors of the national team but also remain major sponsors for the Orange Kabelano Charity Cup, The Orange Youth Cup and our new babe, Township Rollers,” he said.
Giving a brief overview of Orange’s marriage with the Zebras, Segole stated that they entered into this partnership with the BFA in April 2005. The partnership was worth P2 million, he said, and was worth every thebe. Towards the end of the first contract, Segole said they began the negotiations with the BFA with the view to extend the sponsorship for another two years. “It was a frank and open discussion in which we analysed our mutual success looking at what went well and perhaps not so well, and what can be improved going forward,” he explained. According to Segole these discussion led to a renewed agreement to continue with the partnership. “We are proud sponsors of Zebras and we will continue to be,” he said.
Expressing his heartfelt gratitude to Orange, BFA President, Phillip Makgalemela stated that they are very delighted at the renewal of the contract.
“When we got in this marriage in 2005, Orange was the first private sector to sponsor the national team with a million Pula,” he pointed out. He highlighted that this P3 million sponsorship comes when it is needed most. “The cost of running a football has risen drastically and Orange is indeed a life saver,” stressed Makgalemela. He said their marriage with Orange indeed has been a fruitful one and thanked them for recognising the potential the national team has.