Orange Botswana communications manager, Boga Chilinde-Masebu says the Orange National Selebi Phikwe marathon is geared towards promoting healthy lives and changing the lives of the local community of Selebi Phikwe.
Speaking to Telegraph Sport, Chilinde-Masebu revealed that Orange’s primary focus is to positively impact and empower the wider Selebi Phikwe. “We hope to empower SMMEs who are involved in the preparations of the marathon through the Local Organising Committee and the Selebi Phikwe City Council,” said Chilinde-Masebu.
“We are in the 3rd year of sponsorship and one of our objectives is to promote and instil a healthy life style amongst the region through sports and we can see that people are beginning to take interest in sports as a lifestyle,” observed Chilinde-Masebu. She also says the marathon has also proven to be an important tool which teachers and sports facilitators use as a training ground for upcoming junior athletes. According to the orange mouth piece the marathon contributes greatly to building future athletes.
The telecommunication company is also looking into a community project which they will implement through the company’s charity arm, the Orange Foundation. The project will be aimed at improving the economic conditions of the Phikwe region. Among the new initiatives the sponsor has introduced is half marathon, 21.1km. “As for the athletes, we are happy to share that this year, we are introducing a half marathon, 21.1km, which participants can leverage to qualify for Junior half marathon championships such as the last part of the Diamond Series,” says Chilinde-Masebu.
Orange Botswana sponsored the 2018 edition to the tune of P200 000 which will cover the prize money and administration of the tournament. Orange is also the title sponsor of the annual marathon. The marathon is scheduled for the 11th of August.