When news broke out earlier this year that the famous American rapper Rick Ross would be landing on our shores for a one-night concert, sceptics dismissed it as a hoax.
Even the well-recognised MTN Business brand on the promotion material could not do much to convince the sceptics.
The Lifestyle desk was not convinced either. “Just another social network lunatic looking for attention,” we thought.
It was not until the “Please find attached your invite to the MTN Business Rick Ross Press Conference” letter landed on our desk that it finally sunk in; The “Purple Lamborghini” rapper is actually coming to Gaborone this December.
“We had to call his management team back and ask for a promo video and at least a tweet from the rapper just to prove we were real,” said organisers, Fables of Urban Culture’s Kenneth Matlholwa.
“And those people are not used to all that. All they are concerned about is that a contract has been signed.” Rick Ross is scheduled to perform at Duma FM Grounds on December 31.
“I think it goes without saying that today marks a significant day, not only for MTN Business and Fables, but also for the urban lifestyle culture enthusiasts of our country,” said MTN’s Manfred Engling when addressing the media at Jessy’s Bistro on Thursday. MTN Business is the official partner for the event.
Manfred said when the proposal to partner up with Fables in bringing Rick Ross to Botswana was first presented to them they had to analyse the implications involved, not only for the urban lifestyle arena but if taking on such an initiative was in line with the MTN brand directive.
“After further analysis, we concluded that the partnership would be beneficial to both brands on a grand scale.”
He said the partnership was going to position MTN Business as a brand that supports all that is innovative and vibrant; as a brand that keeps up with the times.
“Fables 2016 is in my opinion the biggest urban music entertainment experience in Botswana by far,” Manfred said, adding that “not only because MTN Business is sponsoring, but also because the headlining act is a giant in the music industry with multiple awards to his name.”
He said what made the event what it promises to be is the fact that Ross is still relevant today in the pop culture scene with his accolades speaking for themselves.
“From his first album Port of Miami to his latest project Black Market, Batswana have supported him all the way. The man is truly a superstar with over a million downloads to his name and numerous gold and platinum albums, from his song that is on everybody’s lips, Every day I am hustling,” Manfred said.
“I am very excited about our country being the host of Ross on New Year’s Eve. After the country celebrated 50 years of independence, what a fitting way to usher out 2016 and welcome 2017,” said MTN’s Keletso Moeletsi when addressing the media.
Ross is an American rapper who founded the Maybach Music Record Label and gained popularity with songs about controversial topics such as drug dealing. Born on January 28, 1976, in Coahoma County, Mississippi (US), Ross was influenced by rappers such as Tupac Shakur and Notorious B.I.G.
He burst onto the music scene when his debut single, Hustling, became a rap music anthem. The popularity of the song powered his 2006 debut album Port of Miami, which opened at No. 1 on Billboard’s Top Albums Chart. Ross went on to release three more albums at the top of the charts.
The New Year’s Eve event is done in partnership with Brand Resolve, Trace Urban, Trace Africa, Kopanong FM, UrbanSoul and Webtickets.