Sereetsi & The Natives has embarked on a mutually beneficial partnership with billboard marketing firm, Man Made Media. The alliance will see the company flighting Sereetsi & The Natives adverts on its billboards on locations across the country.
“We are very happy that Man Made Media saw value in associating with our brand. This partnership will help us to grow our footprint across the country and beyond. It will especially help us promote our new album, I Am Afrika,” says Sereetsi.
The one year partnership will also see Sereetsi & The Natives actively supporting Man Made Media events and campaigns.
For his part, Man Made Media CEO expressed great pleasure over the partnership with one of Botswana’s best and well known international musical acts.
“This partnership aligns with our vision to operate and be known internationally. We also feel obliged to assist during this trying times of Covid-19 pandemic where most artists are out of work and have no income. We believe this partnership will give Sereetsi & The Natives much needed publicity for their new album,” says Phatshwane.
He says that strategic partnerships have proven to succeed where parties share a common goal.
“We are confident that we do share a common goal,” he says.
Sereetsi & The Natives releases the much awaited I Am Afrika album on June 30th 2021, an album that features a number of international collaborations with stars such as Han-C, Nigeria’s Brymo, US pop/blues guitarist and singer Jackie Venson, South Africa’s Berita and Bokani Dyer as well as Sweden’s Oscar Soul Experience.
Man Made Media started trading in the outdoor advertising space in 2017 and has grown to compete with multi nationals dominating the market.
“The company believes the space is still open and Batswana need to lead the market. With alliances with other locally owned companies, Man Made Media believes in strategic partnerships,” says Phatshwane.