De Beers Group and United Nations (UN) Women marked a significant milestone in their commitment to empowering women entrepreneurs in southern Africa, announcing a three-year extension of their partnership at a ceremony in Gaborone, Botswana. The impactful program, previously known as AWOME, has now been rebranded as EntreprenHER to reflect its dedication to fostering female entrepreneurship.
Since its inception in 2017, EntreprenHER, under the capable stewardship of De Beers Group and UN Women, has successfully supported nearly 2,500 women entrepreneurs from micro-enterprises in Botswana, Namibia, and South Africa. The initiative’s primary objectives include facilitating business growth, formalizing enterprises, generating employment, and ensuring stable income streams for the participating women.
The ceremony, attended by distinguished guests such as Her Excellency Mrs. Neo Jane Masisi, First Lady of the Republic of Botswana, and other esteemed dignitaries, celebrated the achievements of the AWOME program and heralded the continuation of this vital partnership.
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