Tuesday, April 23, 2024

The Mares Need You… a ten million pula race to help them brighten their stripes  

Botswana Football Association (BFA) recently launched The Mares 2.0 campaign to assist the Botswana Senior Women National football team prepare for the Women Africa Cup of Nations (WAfcon). 

The continental showpiece games are to be hosted in Morocco at a date yet to be announced. The Mares 2.0 campaign theme is derived from the back-to-back qualifications of the team since their debut in 2022.  

Despite not going very far in the tournament, the Mares made a lasting impression among many. This time around though, the association intends to help them to go much further than in their finals debut. 

Through this campaign, BFA intents to raise P10 million to cover the costs of all the needs of the team. The association’s Head of Marketing Masego Busumane says the expenses will also cover three international training camps in Turkey, Saudi Arabia and the United States of America. 

From the P10 million, P5,127,000 will be for international training camps, P3,057,693 for international friendly games and P1,815,307 for pre-competition costs. The first camp is expected to start on the 18th of February 2024.

While actively seeking donations from companies, the association is not sitting idle. It has come up with different initiatives to raise funds. These include a gala dinner, golf day tournament and a football festival.  

“The Gala Dinner is planned for the 1st of March 2024. A high-end table will cost P100 000.00 while other will fall at P85 000.00, P70 000.00 and P50 000.00,” Busumane explains.

It will be followed by a football festival on the 31st of March at the National Stadium and the Golf Day tournament at Stanbic Gaborone Golf Club on the 19th of April 2024. “A standard hole goes for P15 000.00 and Premium hole for P20 000.00. lastly,” she explains.

Given the amounts required, BFA pleads with stakeholders and the business community to come on board and help the Mares brighten their stripes.

Commenting on the campaign, sport journalist and presenter Solomon Kakuwa describes it as ‘a great initiative.’ “The Mares have been doing well. Companies willing to put their money on them will not regret it because these ladies are focused on their craft,” he says.

“Batswana should surely rally behind them through this campaign because it is for the greater good of the country at large not only football,” he says. 

Additionally, Kakuwa says this is a great time for the association to build relationships with organizations and while at it, they should also learn to maintain them going forward. 

“Companies have money to help football activities. However, our football has been in disarray. Until they put their house in order, companies will not come to the table when they need their help. But I encourage everyone to put aside their difference for the sake of our ladies who managed to qualify for WAFCON once more,” Kakuwa explains.


Read this week's paper