Zambia is now home to the country’s first eco-friendly printing warehouse in Lusaka.
New Horizon Printing Press, (NHPP) a company based in the outskirts of Lusaka, is amongst the few known companies in Africa to offer the eco-friendly manner of printing as well as the conventional method.
Although using the eco-friendly manner is reportedly more expensive than using the conventional method, the company is quite convinced that their clients will buy into the idea of ‘going green’.
Within two months of introducing the scheme, three of its biggest clients, Zain network, arguably Zambia’s biggest network, Parmalat and BAT, have already expressed interest in using the eco-friendly manner and getting the rights to have the green logo posted on their ads.
At a time when the world is worried about issues of climate change and the humans’s contribution to the declining standards of nature, the company believes that ‘going green’ is an unexplored territory that could boom into big business.
Shawky Hemeidan, Managing Director of the company, says business is about taking risks and for them, this development was also their way of contributing to a clean environment without forgetting the fact that they are businessmen who survive through profits.
He said that the eco-friendly instrument, the HP latex machine, was manufactured in HP Brussels and it was of much higher quality than any of the other machines used for the conventional method of printing.
He said that HP launched the technology in Europe and South Africa by end of 2009 but they only managed to receive it two months ago.
“There are very few companies in the world that have this technology and having exclusive rights to this technology is business conscious and it might enhance our business,” said Hemeidan.
Heimedan said that HP is dropping their prices on a monthly basis in a bid to drive the prices closer to that of the conventional method of printing.
HP has given the 10-year-old company the license rights for the technology for the next five years.