Botswana Football Association (BFA)’s football development initiative received a timely boost yesterday with the arrival of youth football sponsors, Lactalis Botswana.
Under the banner of its locally produced and well known Bonnita long life milk brand, Lactalis, which was formerly known as Parmalat Botswana, will sponsor the Bonnita Youth Cup.
The sponsorship, which is valued at P800 000.00, will run for a period of two years and will cover youth football tournaments across the gender divide.
Lactalis Botswana Country Manager (CM) Primie Moipolai says the sponsorship ‘will cover all things required’ during the prescribed stages of BFA youth football tournaments ‘from semi- finals to finals.’
Boys and girls of under 12, under 15 and under 17 will be part and parcel of this prestigious tournament. Branded soccer kits, balls, boots, medals and refreshments to name a few will be offered during the tournament, something expected to reinvigorate youth football.
Moipolai noted that the sponsorship is Lactalis Botswana’s investment in the youth. She says the youth are the diamonds of tomorrow and grooming them is the only way for them to shine. The Lactalis Botswana CM says the talents of the youth carry a lot of value which is worthy of being invested in.
Moipolai highlighted that the sponsorship is in line with them playing their part in the community and extending a helping hand in youth development.
In his acceptance speech, BFA President MacLean Letshwiti noted that what Lactalis is doing is investing in the future arts of Botswana.
He says by putting money into youth football, Lactalis Botswana is investing in tomorrows National football team hence they must be invested on.
“The future of our football lies with our youth hence we are investing so much in them,” he says.
“We can no longer give Covid-19 a chance to continue destroying our lives. This is why we are planning on going back to the field and working on youth development since it is our flagship program,” Letshwiti says.