The Botswana Confederation of Commerce, Industry and Manpower (BOCCIM), in partnership with Gigatech Botswana, is introducing an electronic business card that can open doors for global networking and attract potential investments and partnership.
The e-card is an electronic animated brochure that can be used to market enterprises, products and services with the latest cutting edge multimedia technology.
It has the potential to display a company’s profile, business objective, vision and mission statement, and a visual of its products including the services rendered through a visually appealing and interactive experience.
“It is a marketing tool that basically incorporates video, audio and animation to enhance a company’s profile.
It is fantastic in the sense that one gets to view what they are going to get,” explained Komissa Burzllaff, BOCCIM’s Head of Communications, Public Affairs and Marketing.
Burzllaff stated that the e-based service is for all BOCCIM members in various sectors and not only those in the tourism industry. BOCCIM will distribute the e-card within the region through its network of business member organisations based in Namibia, Swaziland, Zimbabwe, Zambia, Malawi, Lesotho and South Africa, including its international missions and trade delegation visits. This means that for companies enlisted in the e-card there will be potential for ties with international hands.
For small medium enterprises, the standard design cost is P2500, while large enterprises range from P4500.
To get a design with audio, small medium enterprises will have to pay P3500 and large enterprises P5500.
The e-card provides a long lifespan information kiosk that customers can access at any time. Its annual renewal fee for small medium enterprises is P1500 and P2500 for large enterprises.
BOCCIM is a non-profit business member organisation, established in 1971 and registered under the Trade Unions and Employers’ Organisation Act of 1983. Over the years, BOCCIM has been the vanguard and main voice of the private sector in Botswana.┬á