Botswana Investment and Trade Centre (BITC) is optimistic that a new television program, Doing Business in Botswana, which started airing on CNBC Africa Channel 410 last week Tuesday, will profile and promote Botswana’s business and investment offer to the world.
The TV program aims at promoting Botswana’s business environment and sharing information about the country’s different sectors of the economy with a view to luring investors. Officially launching the program last week, BITC Chief Executive Officer (CEO) Letsebe Sejoe said it will tell the good story of Botswana to an audience of decision makers and influential business people across the continent of Africa. Sejoe added that Botswana as a country has the responsibility of managing the economy and creating a competitive economic and business environment.
“In 2014 Botswana was ranked as a very profitable investment destination in the world, second only to Hong Kong. This sets us apart from other economies,” said Sejoe.
He also pointed out that Botswana is internationally recognized for its good record in the very critical area of conservation of tourism assets.
The CNBC Africa program will be powered by Brand Botswana and Botswana Fibre Networks. A company called Simon & Lawrence has been engaged to produce the program. Sejoe explained that the partners saw value in financing the program as a way of positioning, profiling and promoting Botswana as a place to visit, live and invest in. The ‘Doing Business in Botswana’ program started airing on CNBC Africa Channel 410 on 12th August 2014. The program is a weekly program that airs for 20 minutes. There will also be weekly repeats on Wednesdays at 2130hrs and every weekend on a time slot yet to be confirmed. The program will run for a period of 12 months.
“The programme will also avail a platform for an in-depth look into the business turf and business development dynamics in Botswana, highlighting the investment opportunities that Botswana has to offer. It will also profile and put in the shop window establishments that have set up in Botswana,” said Sejoe.
He pointed out that over the next 52 weeks, the program will cover various sectors such as agriculture, mining, finance, education, Information Communications Technology (ICT), real estate, tourism and investment.