Sunday, March 3, 2024

BTCL adds charity cup to the cake

Botswana Premier League (BPL) has agreed terms with league sponsors Botswana Telecommunications Corporation Limited (BTCL) to include a charity cup tournament in the next three-year matrimony.

Sunday Standard has established that the addition is due to the ultimate marketing value the telecommunications company witnessed in the past two terms since sponsoring local football.

News reaching this publication indicates that BTCL management and BPL top brass’s decision to introduce the charity cup tournament was influenced by lack of other cup competitions leading to dreary seasons.

“The sponsors believe the introduction of a cup competition will bring excitement and pleasure to the supporters as they will be engaged in determining teams to feature in the competition,” a source revealed.

Despite the four-team tournament yet to be included in the season calendar, it has been passed to this publication that the BPL top brass is working on confirming the tournament dates. Close sources have revealed to Sunday Standard that the four teams expected to partake in the tournament will be decided by a voting system.

“Four clubs with an upper hand in the voting system will make it to the charity. It has been agreed that the tournament will run for the entire three-year deal to the tune of P1 million per season. It has been proposed that the tournament be played just before the Christmas break or during the pre-season preparations,” a source said.

While the deal stands, the league has been given a major boost that could provide a valuable lifeline for the local game. Expected to be unveiled soon, BTCL will sponsor the next three season to the tune of P36 million, an annual sponsorship of P12 million. The previous sponsorship was P24 million for three years. The next agreement will witness a P12 million increment.

It is said the fat cheque will bring a slight development in prize money and grants supporting clubs in their daily operations throughout the season.

“The BPL has realised that with lack of grants, some clubs continue to struggle throughout the season leading to poor competition. Grant funds will be increased and prize money will be raised, this is said to make the game more competitive and attractive to stakeholders,” a source said.

BPL Acting Chief Executive Officer (CEO) Styles Ntshinogang told Sunday Standard that talks with the sponsor were ongoing and they would release information shortly. “I cannot reveal anything at the moment but all is on the right track and I believe we will notify all stakeholders in the near future,” said Ntshinogang.


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