Sunday, June 16, 2024

BTO explores strategic partnership with regional counterparts

The Botswana Tourism Organisation (BTO) has implemented a strategy to form strategic partnerships with other tourism operators in the region, aiming to enhance the country’s tourism appeal and support its goal of becoming a prime destination for Meetings, Incentives, Conferences, and Events (MICE).

At the African Travel Indaba 2024 in Durban, South Africa, BTO Acting Chief Executive Officer (CEO) Keitumetse Setlang said the organisation had scheduled meetings with key regional partners, including international event organisers and tourism authorities from Namibia, South Africa, Zambia, and Zimbabwe. She explained that the goal was to co-market Botswana’s tourism offerings with neighboring countries, recognizing that travelers often prefer to visit multiple destinations within the region in a single trip.

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