Saturday, April 13, 2024

Business as usual as Orange ushers in new CEO

Despite the fact that it has a new Chief Executive Officer at the helm, mobile operator Orange Botswana will not see a major shakeup in the near future and will continue to support the local communities, board chairman Satar Dada announced late last week.

When presenting the new broom at Orange Botswana, Phillippe Baudin, Dada said that all business partnerships shall be maintained.

“I can assure you that the company will remain stable and business continuity is guaranteed. To our stakeholders, please be rest assured that there shall be no interruptions to the service delivery by Orange Botswana or our relationship with you,” Dada said.

Baudin was presented to local stakeholders including top competitor Mascom Wireless which was represented by its Chief Communications Manager, Tebogo Lebotse, at a meet and greet session held at Botswana Craft on Thursday night.

Apart from being the former CEO of Lightspeed Communications, Baudin is a qualified engineer with a degree in telecommunications. His profile shows that he has previously headed various operations such as the TeleYemen, General Manager at Orange France South-West Network Business Unit, and was Vice President of Operations and Development at Orange Mobile Satellite Communications.

He assumes the helm from Elisabeth Medou Bedang and will be reporting to the Board of Directors.

“In addition to technical expertise on both mobile and fixed services, voice and data, satellite communications and international telecommunications, Philippe is highly skilled in managing activities in an international and multicultural environment. He has a good track record in transformation projects management, stakeholder relationship management, strategy definition and implementation as well as outsourcing and in sourcing of activities,” Dada said.

When addressing the stakeholders, Baudin joined the chairman of the board by adding that the Orange Foundation will continue with its mandate of partnering with communities across the country to address issues of education, health, culture and women.

Baudin further said that in order to facilitate access to their products and services, Orange Botswana recently opened a shop at the Airport Junction Mall in Gaborone. It is expected that the mobile operator, which is originally from France will soon open another shop in Kasane in a bid to increase its footprint even further. The move will bring the total of direct Orange shops to 17.


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