Orange Botswana, the local mobile phone company, has named a French national, Phillippe Baudin, as its new Chief Executive Officer.
Baudin replaces Elisabeth Meduo-Badang, who is expected to assume the CEO position at Orange Cameroon.
As the new boss, Baudin will be tasked with changing the company’s posture from a telecommunication provider to a service provider, to improve the proximity to the community and to increase accessibility of the services by increasing its retail foot print and network coverage.
He is also mandated with improving the network quality of service; to position the company as a leader in data and new services; to grow the company and improve its profitability.
Baudin joins Orange Botswana after it saw an increase in the number of base stations by more than 65 percent in the last three years thereby improving its network coverage and network quality of service.
“Orange is a leader and pioneer in numerous services in the market today. We keep pushing the innovation boundaries by leveraging on our technology to address socio economic needs of our society,” said Orange Botswana in response to queries from Sunday Standard.
The network provider said its 3G coverage also increased from covering just two cities of Gaborone and Francistown to cover more than 50 percent of the population in 2013. The 3G network speed was also increased to cater for the growing demand for data.
“We are one of the leaders in data, in terms of innovative offers and tailor made data solutions to corporate customers,” said Orange Botswana.
Apart from being the former CEO of Lightspeed Communications, Baudin is also a former CEO of TeleYemen and General Manager at France Telecom. He will be reporting to Board of Directors.