Friday, June 21, 2024

ChocDew by Ama; the love for chocolates turned into entrepreneurship

Chocolates continue to be a worldwide phenomenon as they are often associated with romance. In fact, scientific research suggests that chocolates contain two chemicals, phenylethylamine and serotonin, which are associated with heightening romantic urges, happiness, and overall energy. It is also widely believed that chocolates contain a substance that triggers desire among romantic partners.

Due to her deep desire and love for chocolate, a youthful female Motswana, Amantle Moithuti-Raikane, has turned her passion into entrepreneurship. She is currently taking the chocolate-making business in Botswana by storm. After fine-tuning her chocolate-baking skills under the tutelage of a Belgian lady based in South Africa, Raikane started a miniature company, ChocDew by Ama, in 2020, operating from her home in Block 5, Mogoditshane, in Gaborone. The company makes mouth-watering crafted chocolates, which are slowly penetrating the local market. The name ChocDew by Ama is inspired by the refreshing dew drops that form on the local soils in the early mornings.

Last week, ChocDew by Ama was among a number of businesses that showcased their products at the just-ended Northern Trade Fair in Francistown. Speaking to the Telegraph in an interview, the company spokesperson, Gofaone Rammai, said their chocolates are currently found at Square Mart in Gaborone. The company offers a product range of three chocolates: Milk Chocolate, Dark Chocolate, and Ruby Chocolate.

“The founder director, who is also the founder, was trained by a world-renowned chef/chocolatier based in Belgium, dealing with the best Belgian chocolates. She met her trainer in South Africa,” said Rammai. Belgium is renowned for producing world-class chocolates. Rammai said they buy their ingredients from South Africa and that ChocDew only uses chocolate ingredients sourced through the support of the Cocoa Horizons program.

The Cocoa Horizons program is an impact-driven initiative focusing on cocoa farmer prosperity and helping build self-sustaining farming communities that protect nature and children. The program was established by the Cocoa Horizons Foundation, an independent, non-profit organization supervised by the Swiss Federal Foundation Supervisory Authority. Rammai said through this program, they can trace back all their raw materials or ingredients used to make these chocolates. They can provide feedback on every single bag of chocolate ingredients they use.

“It is our first time participating in this trade fair. The response we received from customers was phenomenal as they sampled our chocolates. We received so much positive feedback. Clients appreciated the quality of the chocolates, including the packaging,” she said. Rammai mentioned that they are currently looking at increasing production capacity and supplying more retail markets, hotels, and guest houses. She said they currently supply their products on demand. ChocDew is currently under the Local Enterprise Authority (LEA) business incubation. The company has since been licensed for food processing by the Kweneng District Council and has also gone through a food safety assessment.

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