Basetsana Mbewe, nee Pelopedi, is model scouting. If you have always fancied yourself frolicking in front of a camera, she wants you.
“Anyone who wants to be a model and is aged between 18 and 35 years can audition,” she told The Sunday Standard.
“There is a variety of jobs available for all types of models. There is runway modelling, but you will also find that designers occasionally prefer unconventional models,” Mbewe said. “There is also magazine work that doesn’t necessarily require the 1.8m average height of a runway model. Television and print adverts assignments are also available.”
Mbewe has relocated to Johannesburg and took along her modelling agency, Base Models.
“Between August and September this year, I will be re-launching the agency in South Africa to an audience of potential clients such as advertising agencies, television producers and magazines.”
Mbewe works alone with support form her husband who is an architectural technologist. She says a website is being constructed and is to be unveiled at the event.
“It will feature the model’s comp cards and help in my aim to market the models internationally,” she says. “We will launch alongside Backbone, a fashion brand by a collective of young South African designers.”
However, the agency will be re-launched as Base Connections due to the existence of another modelling agency named Base Models in South Africa. Mbewe endeavours to run an agency that will help models diversify their income. “I have realised the bigger picture of modelling agents while in South Africa and eventually I aim to scout for models in other African countries, but I am passionate about Batswana models, there is a lot of talent here,” she says. “I have represented over 20 models in the past. They include Neo Tlhaselo, who is currently a newsreader on Gaborone Broadcasting Corporation Television, I am always happy when they expand into other fields.”
Models can, however, maintain their normal lives and be called for an engagement when needed.
The self-described fashion and beauty buff, has organised bridal expos and fashion shows in the past. She now also offers personal image consultancy through Base Connections.
“I offer services for personal and corporate clientele,” she said.
Mbewe was contracted to groom Tshegofatso Robi, Miss World Botswana 2004, for the Miss World finals in China and, during Mbewe assignment, Robi modelled the Botswana diamond on the heels of international press releases of the damning Blood Diamonds movie. This event influenced Mbewe to market Batswana models for similar engagements.
The auditions will be held at the Gaborone Sun from 8am till 5pm on May 26, 2007. There is an entry fee of P50.